Who we are - 

Hi, I’m Sue – the face behind Blubella You might be wondering how a city girl with a passion for fashion ended up running an online store in the WA wheatbelt…

You’ve heard about country kids shifting to the city for work opportunities? Well, I like doing things a bit differently! After growing up in Perth, I moved to the Wheatbelt to get more experience in the finance industry. As fate would have it, I fell in love with a local boy, married and had three boys of our own. Now I’ve been a proud local for nearly 29 years.

I love the peaceful, country life on the farm - but I’ve never lost my fascination with fashion, accessories and all things girly. Living in a rural area, it’s always been a struggle to source quality, stylish clothing that fits my petite size and allows me to express my own style. After speaking to local friends, I knew that finding the clothes we wanted to wear was a problem that we all faced - leaving us no option but to save our shopping trips for city visits.

With my teen boys growing up and away at boarding school, I was ready for a new challenge that offered flexibility around my farming and family commitments. I also yearned to support our tightknit farming community by keeping jobs and spending local. It was my husband (bright spark that he is) who suggested I finally pursue my lifelong dream of owning my own fashion retail shop, right here in the Wheatbelt.

Blubella launched in 2017 with a series of pop up shops in local towns. Now with our new online store, personal viewings by appointment, and participation in local events, Blubella can finally offer a wide range of quality fashion at affordable prices to local women. We get the best of both worlds – the fashion we love, in the place we call home.

Blubella is a proud member of the Wheatbelt Business Network and committed to employing from within our local communities. We look forward to contributing to our local community, while helping locals dress with style!

x Sue